COVID-19 Update, August 2022: Our training courses are still available on-site at your premises or via live, face-to-face video sessions. Learn more

Google SEO Online Training Courses
Live training for beginners and more experienced users
Conducted via Zoom's popular video conferencing platform
Includes up to 5 participants, 4 training sessions and 90-days support
Google Ads Online Training Courses
Includes up to 5 Participants
4 Sessions and 90-days Support

Google SEO Online Training Courses


Going into 2021, Google's share of the UK search engine market is almost 93%, with bing and Yahoo! (together) accounting for just 6%. Combined with the current Coronavirus (COVID-19) emergency, it has never been more important to make your website visible on Google.

We've been training UK companies in Google Search Engine Optimisation (SEO) since 2005. Drawing on this experience, we've developed live online training courses designed to deliver everything you'd expect from a face-to-face session directly to your home or office.

Our price includes a review of your website and backlinks prior to the training and 90-days support after the course.

How it works

Our online training courses are conducted via Zoom's popular video conferencing platform.

Zoom is simple to use and does not require you to install any software. It's available for Windows PCs and Apple computers. Please visit the system requirements page on Zoom's website for details.

To see for yourself how easy Zoom is to use, just try joining their test meeting.

Training sessions

Our Google SEO online training courses can be delivered in 2, 3 or 4 separate sessions (to suit your priorities and availability).

We've found that splitting the training into separate sessions not only provides a better experience for participants, it gives you the opportunity to work on your website between sessions.

Questions that arise between sessions can be answered on the next - a real bonus when you're learning a subject as wide-ranging as SEO.

Note: While we can deliver online training courses in a single session, we do not recommend this approach. In our experience, participants become fatigued and the training is not as effective.

Typical course outline

Modern SEO is complex and should be tailored both to your business and the type of content you produce. Below is the outline for our Google SEO Foundation course, delivered in 3 separate training sessions with approximate times for each topic.

Google SEO Training Session

Session One

What is Search Engine Optimisation (SEO)? (1.5 hours)

  • How search engines work;
  • Understanding Google SERPs and search operators;
  • How Google ranks websites and key ranking factors;
  • The continued evolution of search;
  • Relationship between SEO, SEM and SMM.

Keyword and Competitor Research (2.5 hours)

  • Creating a target keyword list;
  • Google Keyword Planner and predictive search tools;
  • Other paid keyword tools;
  • Landscape and competitor analysis;
  • Competitor analysis tools (and manual evaluation techniques).
Google SEO Training Session

Session Two

Designing a Website for SEO (1.5 hours)

  • Navigation and information architecture;
  • Pillar pages and evergreen content;
  • Internal linking strategies;
  • Responsive design and the user experience (UX);
  • Indexing (mobile-first) and performance.

Content Creation (2.5 hours)

  • Structure of a web page, article or blog post;
  • Creating a blog post (example) and developing a content pipeline;
  • Copywriting for the search engines and visitors;
  • Internal and external links;
  • Google EAT (Expertise, Authority and Trustworthiness)
Google SEO Training Session

Session Three

On-Page SEO (2 hours)

  • URL naming;
  • Page structure, titles and meta descriptions;
  • Headings for SEO and readability;
  • Image naming and alt tags;
  • Anchor links.

Off-Page SEO (1.5 hours)

  • Building domain authority;
  • Link building;
  • Follow and no-follow links;
  • Link building techniques: directories, business listings, PR, etc.;
  • Finding relevant and authoritative sites.

Monitoring Progress (1 hour)

  • Rank tracking;
  • Google Search Console;
  • Google Analytics;
  • Inbound link monitoring;
  • Protecting your investment (content piracy).

Tailoring your course

In addition to the core topics every business owner should know, we can tailor your training based on the type of website you own, its technology and content, for example:-

  • Wordpress SEO
  • E-commerce SEO
  • Local SEO (for companies with physical premises)
  • Video SEO

Topics such as Content Creation can also be expanded and more technical aspects including structured data ( covered in depth.

Scheduling and price

We'll agree the number, date and time of your training sessions when you book your course. The price of our Google SEO Foundation course (outlined above) is £459. Bespoke SEO courses are also available to suit your business and experience - we'll provide you with a quotation after discussing your requirements.

Tip:: When planning your training course, keep the interval between sessions to 5 days or less if possible. This ensures that what was learned during the previous session is still fresh in people's minds.

Training tools

We've developed tools to assist with tasks such as keyword segmentation,

Keyword Segmentation Tool

Segmenting keywords into tightly-focussed groups is the first step to achieving high Click-Through Rates (CTR) and a good Quality Score in Google AdWords. However, segmenting large keyword lists by hand is time consuming and error prone.

Rise Marketing's Keyword Segmentation Tool

Rise Marketing's unique Keyword Segmentation Tool is designed to quickly sort a large list of keywords into multiple smaller lists of closely-related terms. Keywords can then be wrapped using one or more AdWords match types, and saved to disk ready for inclusion in your new campaign.

See for yourself

and all our online training courses include free access to these tools.

Training slides and resources

Our Google SEO online training courses include over 120 high-quality slides, together with Microsoft® Excel spreadsheets and Adobe® PDF documents. These are first tailored to your business and then uploaded to our server.

Our price includes permanent access to these slides for all participants after the course - all you need is a browser. You are free to review or print individual slides or refresh your memory on specific topics as often as you wish.

Guaranteed support

From experience, we know that no matter how good the training, you'll still have questions once you start working on your website. Our price therefore includes 90-days unlimited support following your course.

A Selection of our Customers

Google AdWords Training Customer SEO Customer Google AdWords Campaign Management Customer Google AdWords Training Customer