High Performance Websites
High Performance Websites

High Performance Websites

Introduction

Websites should always be designed as sales vehicles. Even if your company doesn't sell a product or service online, you're still selling your skills, reputation and values.

As a sales vehicle, the performance of your website must be measurable. Measurement requires conversion metrics

What are Conversion Metrics?

Conversion metrics allow you to measure the Return on Investment (ROI) your website achieves.

Without accurate conversion metrics, you have no way of judging the performance of your online advertising or SEO activities.

Below is a sample metrics for a Pay-Per-Click (PPC) campaign.

One third of our customers come to us because they're disappointed by the performance of their PPC campaigns, or the lack of tangible results from their investment in SEO.

for both natural (SEO) and paid-search (PPC) visitors..
We specialise in developing websites that convert visitors into prospects and customers, ensuring they deliver the Return On Investment (ROI)

What is Return On Investment (ROI)?

In e-commerce, Return on Investment (ROI) is typically expressed in terms of your Gross Profit Margin (GPM).

GPM is calculated by dividing your net profit (revenues minus costs) by your revenues.

For example, with revenues of £10,000 and costs of £6,000, you have a profit of £4,000 and a GPM of 40%.

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required for your business.

Affordable

From a simple brochure website, to the most sophisticated e-commerce application, we'll deliver the right solution for your business.

All our projects on undertaken to a fixed price, so you can be sure you're getting the website you want at a price you can afford.

Modern

Choosing the technology for your website will have a significant impact on its operating costs, and is a decision you'll live with for years.

We'll ensure all technology choices are matched to the needs of your business, and provide you with a clear path for future development.

Rewarding

The most successful websites are those that create a vibrant and rewarding experience for their visitors.

Our knowledge will ensure your website doesn't simply look good, but is one your visitors will return to again and again.

Visible

Our websites are built using the latest Search Engine Optimisation (SEO)

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) refers to the techniques employed to make your website visible to search engines such as Google, Yahoo and Bing.

Good SEO helps you achieve a higher ranking in natural search results for your chosen search terms (keywords).

On-page SEO ensures that all elements of a web page can be read and indexed by the major search engines, allowing them to display pages from your site in response to searches by their users.

SEO is an important aspect in the development of any new website, as it helps attract prospects at no direct cost (approximately 40% of our customers find us this way).

standards employed by Google, Yahoo and Bing.

Over the past 5 years, we've developed a model for SEO that ensures the structure and copy of your website are optimised for the terms used by prospects in your marketplace.

Accessible

All the websites we build are tested for consistency on Internet Explorer (IE), FireFox, Google Chrome, Opera and Safari, together with all today's popular screen resolutions.

We'll also ensure compliance with appropriate accessibility standards such as BOBBY and WCAG (Web Content Accessibility Guidelines).

Mobile

More and more people are accessing the Internet on the move using Smartphones and tablet computers.

We can provide you with a fully responsive design, a mobile version of your website or a mobile application to help improve engagement with prospects and customers.