http://www.rise-marketing.co.uk/articles/ RSS Feed of Articles by Rise Marketing en-gb The poor use of Broad Match keywords is one of the easiest ways to waste your money on AdWords, and it's not just a problem for novices. Google are changing the rules behind the scenes...... http://www.rise-marketing.co.uk/articles/the-perils-of-broad-match 4th March 2011 AdWords Features It never ceases to amaze us how many AdWords customers start spending money without calculating the Return On Investment (ROI) they expect. In this article, we'll discuss the impo... http://www.rise-marketing.co.uk/articles/do-you-have-money-to-burn 4th March 2011 Online Marketing In an earlier article on The Perils of Broad Match Keywords, we highlighted some of the pitfalls of this form of mat... http://www.rise-marketing.co.uk/articles/adwords-automatic-match-in-beta 3rd March 2011 AdWords Features It's now accepted wisdom that Google ignores Meta Keywords when spidering your site for natural search, but is the same true when the AdWords spider comes to scan your landing pages? ... http://www.rise-marketing.co.uk/articles/meta-data-on-landing-pages 3rd March 2011 Ads and Landing Pages When you're new to AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that writing ads is a science, not an art... http://www.rise-marketing.co.uk/articles/putting-the-ad-into-adwords 2nd March 2011 Ads and Landing Pages