Google AdWords for Advanced Users
What is Return On Investment (ROI)?
In e-commerce, Return on Investment (ROI) is typically expressed in terms of your Gross Profit Margin (GPM).
GPM is calculated by dividing your net profit (revenues minus costs) by your revenues.
For example, with revenues of £10,000 and costs of £6,000, you have a profit of £4,000 and a GPM of 40%.
You should be familiar with the basic functionality of Google AdWords™.
This course is tailored to your business, and includes a review of your AdWords™ account and website prior to the training.
- Google's network and advertising programmes;
- Key concepts in Google AdWords™;
- Understanding Google's Enhanced Campaigns;
- AdWords™ Tiered Account Model (TAM);
- Defining your business and advertising criteria;
- Keyword discovery, mining and segmentation;
- A review of your AdWords™ account;
- A review of your website and landing pages;
- Building profitable AdWords™ campaigns;
- Campaign optimisation techniques;
- Writing effective advertising copy;
- Developing landing pages that convert;
- Associated Google services.
Learn more about our Google AdWords Training Syllabus.
Format and price
This is a full-day course conducted at your premises. Facilities permitting, we'll train up to 5 members of your team at no extra charge. The price of this course is £459.00 excluding travel expenses (charged at cost).
Keyword Segmentation Tool
Segmenting keywords into tightly-focussed groups is the first step to achieving high Click-Through Rates (CTR) and a good Quality Score in Google AdWords™. However, segmenting large keyword lists by hand is time consuming and error prone.
Rise Marketing's unique Keyword Segmentation Tool is designed to quickly sort a large list of keywords into multiple smaller lists of closely-related terms. Keywords can then be wrapped using one or more AdWords™ match types, and saved to disk ready for inclusion in your new campaign.
Our training courses include a rich suite of high-quality slides which are first tailored to your business and then uploaded to our server. Our price includes permanent access to these slides for all participants after the course - all you need is a browser. You are free to review or print individual slides or refresh your memory on specific topics as often as you wish.
From experience, we know that no matter how good the training, you'll still have questions once you start building your own campaigns. Our price therefore includes 90 days unlimited support following your course.