Google Ads Online Training Courses
Overview
We've been training UK companies in Google Ads (formerly AdWords) since 2005.
Drawing on this experience, we've developed live online training courses
designed to deliver everything you'd expect from a face-to-face session directly
to your home or office.
Our Google Ads online training courses are available for
beginners
and advanced users.
The price includes a review of your campaigns and website prior to the training and 90-days support after the course.
Our training syllabus
is based on real-world experience managing £3.7 million in online advertising for 100+ customers
in the UK, Europe and USA.
How it works
Our online training courses are conducted via Zoom's popular video conferencing platform.
Zoom is simple to use and does not require you to install any software.
It's available for Windows PCs and Apple computers.
Please visit the system requirements
page on Zoom's website for details.
To see for yourself how easy Zoom is to use, just try joining their test meeting.
Training sessions
Our Google Ads online training courses can be delivered in 2, 3 or 4 separate sessions (to suit your priorities
and availability).
We've found that splitting the training into separate sessions not only provides a better
experience for participants, it gives you the opportunity to work on your campaigns between sessions.
Questions that arise between sessions can be answered on the next - a real bonus when you're learning
an advertising platform as sophisticated as Google Ads.
Note: While we can deliver online training courses in a single session, we do not
recommend this approach. In our experience, participants become fatigued and the training is not as effective.
Typical course outline
Below is the outline for our Getting Started with Google Ads course,
delivered in 4 live online training sessions with approximate times for each session.
Session One (2.5 hours)
- Google's network and advertising programmes;
- Key concepts in Google Ads;
- The Tiered Account Model (TAM) for Google Ads accounts;
- Defining your business and advertising criteria.
Session Two (3.5 hours)
- An introduction to keyword research;
- Keyword discovery, mining and segmentation;
- Review of your Google Ads account (if applicable);
- Review of your website and landing pages.
Session Three (3.5 hours)
- Creating your first Google Ads campaign;
- Effective ads and landing pages.
Session Four (2.5 hours)
- Campaign optimisation techniques;
- Associated Google tools and services.
To learn more about each of these topics, visit our Google AdWords Training Syllabus page.
Scheduling and price
We'll agree the number, date and time of your training sessions when you book your course.
The price of our Google Ads online courses is £459.
Tip: When planning your training course, keep
the interval between sessions to 5 days or less if possible. This ensures that what was learned during the previous
session is still fresh in people's minds.
Training tools
We've developed tools to assist with tasks such as
keyword segmentation,
Keyword Segmentation Tool
Segmenting keywords into tightly-focussed groups is the first step to achieving high Click-Through Rates (CTR) and a
good Quality Score in Google AdWords™. However, segmenting large keyword lists by hand is
time consuming and error prone.
Rise Marketing's unique Keyword Segmentation Tool is designed to quickly sort a large list of keywords into multiple
smaller lists of closely-related terms. Keywords can then be wrapped using one or more AdWords™
match types, and saved to disk ready for inclusion in your new campaign.
See for yourself
and all our online training courses include free access to these tools.
Training slides and resources
Our Google Ads online training courses include over 150 high-quality slides, together with Microsoft® Excel
spreadsheets and Adobe® PDF documents. These are first tailored to your business and
then uploaded to our server.
Our price includes permanent access to these slides for all participants
after the course - all you need is a browser. You are free to review or print individual slides or
refresh your memory on specific topics as often as you wish.
Guaranteed support
From experience, we know that no matter how good the training, you'll still have questions once you start
building your own campaigns. Our price therefore includes 90-days unlimited
support following your course.