Recent Articles by Category

Ads and Landing Pages

Meta Data on Landing Pages

It's now accepted wisdom that Google ignores Meta Keywords when spidering your site for natur ...

Putting the Ad into AdWords

When you're new to AdWords, it's tempting to devote far too much time and energy in tryin ...

AdWords Features

The Perils of Broad Match

The poor use of Broad Match keywords is one of the easiest ways to waste your money on AdWords, a ...

AdWords Automatic Match in Beta

In an earlier article on The Perils of Broad Match Keywords, we highlighted some of the pitfalls ...

Online Marketing

Do you have Money to Burn?

It never ceases to amaze us how many AdWords customers start spending money without calculating t ...