Search Engine Optimisation

Our websites are built using the Search Engine Optimisation (SEO)
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What is Search Engine Optimisation (SEO)?

standards employed by Google, Yahoo and Bing.

Over the past 5 years, we've developed a model for natural and paid (PPC) search that ensures the structure and copy of your website are optimised for the terms used by prospects in your marketplace.

Aiming higher

Using our Incremental Marketing Model (IMM), we first research your market using the latest keyword research technology.

AdWords Incremental Marketing Model (AIMM)
Incremental Marketing Model (IMM)

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This keyword set is segmented using a range of in-house filters that help us structure your website in the most natural way for your visitors.

Keyword filters

The search terms used by people can reveal a great deal about your market, target audience and competition. Keyword filtering allows us to identify the different types of searches used within your market.

We use filters to segment keywords, helping us structure your website, SEO and PPC campaigns so that they reflect your market as accurately as possible.

The right foundations

A well-researched and clearly segmented keyword set is the foundation for successful SEO, Social Media Optimisation (SMO)
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What is Social Media Optimisation (SMO)?

and all your online promotion efforts; including AdWords, article publication and public relations (PR).

It ensures your marketing activities re-enforce each other, and can dramatically increase the visibility of your website.

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