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Getting Started with AdWords

Our Getting Started with AdWords course will provide you with a complete introduction to Google AdWords. Save time and money by learning how to build profitable AdWords campaigns for your business.

Prerequisites

No experience necessary.

Course outline

  • Google's network and advertising programmes;
  • Key concepts in Google AdWords;
  • AdWords Tiered Account Model (TAM);
  • Defining your business and advertising criteria;
  • An introduction to keyword research;
  • Keyword discovery and mining;
  • Building your first AdWords campaign;
  • AdWords campaign optimisation;
  • Writing effective advertising copy;
  • The role of landing pages;
  • Combining AdWords and Search Engine Optimisation (SEO);
  • Associated Google services.

Learn more about our AdWords Training Syllabus.

Format and price

Getting Started with AdWords is a full-day course conducted at your premises. Facilities permitting, we'll train up to 3 members of your team at no extra charge.

The price of this course is £459.00 excluding travel. Travel expenses are charged at cost (no administration charges).

Guaranteed support

From experience, we know that no matter how good the training, you'll still have questions once you start building your campaigns.

Our price therefore includes 30 days unlimited support following your course.

Download the Getting Started Course Factsheet (PDF)

 

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