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AdWords™ PPC training that puts you on top...Rise above your competition in 2012 with the most up-to-data and comprehensive AdWords™ PPC training in the UK.
One-to-one courses conducted at your premises, with up to 3 colleagues at no extra charge.
All our prices include 30-days support after the course.
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Campaign Management that fuels your sales...In 2011, online advertisers in the UK wasted an average of £1,500 learning how Google AdWords™ actually works.
We'll ensure you avoid this learning curve, and spend your budget acquiring new prospects for your business.
Let us help you rise above your competition in 2012.
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Search Engine Optimisation that lets you soar...With Google and Microsoft Bing rolling out changes every few months, the need for modern SEO has never been greater.
Our range of SEO services will ensure your website delivers maximum visibility for your business.
Let us help you rise above your competition in 2012.
Google Training
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Getting Started with AdWords
Our Getting Started with AdWords™ course will provide you with a complete introduction to Google AdWords™. Save time and money by learning how to build profitable AdWords™ campaigns for your business.
Prerequisites
No experience necessary. We recommend you create a Google AdWords™ account in advance of the course, and install Google Analytics and AdWords™ Conversion Tracking on your website, or ask your administrator to do so.
Course outline
- Google's network and advertising programmes;
- Key concepts in AdWords™;
- AdWords™ Tiered Account Model (TAM);
- Defining your business and advertising criteria;
- An introduction to keyword research;
- Keyword discovery and mining;
- Building your first AdWords™ campaign;
- AdWords™ campaign optimisation;
- Writing effective advertising copy;
- The role of landing pages;
- Combining AdWords™ and Search Engine Optimisation (SEO);
- Associated Google services.
Format and price
Getting Started with AdWords™ is a full-day course conducted at your premises. Facilities permitting, we'll train up to 3 members of your team at no extra charge.
The price of this course is £459.00 excluding travel. VAT is not applicable.
Travel expenses are charged at cost (no administration charges).
30-day support guarantee
From experience, we know that no matter how good the training, you'll still have questions once you start building your own AdWords™ campaigns.
Our price therefore includes 30 days unlimited email support following your course.
Download the Getting Started Course Factsheet (PDF)
