Building Business Campaigns in Google AdWords

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• Building Business Campaigns in Google AdWords > About Rise Marketing
• Building Business Campaigns in Google AdWords > Training Objectives
• Building Business Campaigns in Google AdWords > Today's Agenda

1. Menu

   Course Menu

   • Welcome
   • Google's networks and advertising programmes
   • Key concepts in Google AdWords
   • AdWords Tiered Account Model (TAM)
   • Business and advertising criteria
   • Leveraged keyword research
   • Creating a new campaign
   • Effective ads and landing pages
   • Campaign optimisation
   • Associated Google tools

   External Links

   • Google Insights for Search (Beta)
   • Google AdWords Login
   • Google Analytics Login
   • Keyword Editor
   • Open Site Explorer (OSE)
   • @RiseMarketingUK