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AdWords™ PPC training that puts you on top...Rise above your competition in 2012 with the most up-to-data and comprehensive AdWords™ PPC training in the UK.
One-to-one courses conducted at your premises, with up to 3 colleagues at no extra charge.
All our prices include 30-days support after the course.
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Campaign Management that fuels your sales...In 2011, online advertisers in the UK wasted an average of £1,500 learning how Google AdWords™ actually works.
We'll ensure you avoid this learning curve, and spend your budget acquiring new prospects for your business.
Let us help you rise above your competition in 2012.
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Search Engine Optimisation that lets you soar...With Google and Microsoft Bing rolling out changes every few months, the need for modern SEO has never been greater.
Our range of SEO services will ensure your website delivers maximum visibility for your business.
Let us help you rise above your competition in 2012.
Google Training
Related Links...
Building Business Campaigns
What is Return On Investment (ROI)?
In e-commerce, Return on Investment (ROI) is typically expressed in terms of your Gross Profit Margin (GPM).
GPM is calculated by dividing your net profit (revenues minus costs) by your revenues, for example: with revenues of £10,000 and costs of £6,000, you have a profit of £4,000 and a GPM of 40%.
Benefit from our experience in developing successful AdWords™ campaigns for some of the UK's leading companies.
Prerequisites
You should be familiar with the basic functionality of Google AdWords™ (e.g. how to create campaigns and ad groups). This course is tailored to your business and marketplace, including a review of your AdWords™ account and website prior to the training.
Course outline
- Google's network and advertising programmes;
- Key concepts in AdWords™;
- AdWords™ Tiered Account Model (TAM);
- Defining your business and advertising criteria;
- Keyword discovery and mining;
- Building profitable AdWords™ campaigns;
- AdWords™ campaign optimisation;
- Developing effective ads and landing pages;
- Associated Google services;
- Modern Search Engine Optimisation (SEO) techniques;
- Building community with Social Media Optimisation (SMO);
- Online marketing and promotion.
Format and price
Building Business Campaigns in AdWords™ is a full-day course conducted at your premises. Facilities permitting, we'll train up to 3 members of your team at no extra charge.
The price of this course is £459.00 excluding travel. VAT is not applicable.
Travel expenses are charged at cost (no administration charges).
30-day support guarantee
From experience, we know that no matter how good the training, you'll still have questions once you start building your own AdWords™ campaigns.
Our price therefore includes 30 days unlimited email support following your course.
Download the Building Business Campaigns Factsheet (PDF)
