CTR Tag

Do you have Money to Burn?

It never ceases to amaze us how many AdWords customers start spending money without calculating t ...

AdWords Automatic Match in Beta

In an earlier article on The Perils of Broad Match Keywords, we highlighted some of the pitfalls ...

Putting the Ad into AdWords

When you're new to AdWords, it's tempting to devote far too much time and energy in tryin ...