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The Perils of Broad Match
The poor use of Broad Match keywords is one of the easiest ways to waste your money on AdWords, a ...
Do you have Money to Burn?
It never ceases to amaze us how many AdWords customers start spending money without calculating t ...
AdWords Automatic Match in Beta
In an earlier article on The Perils of Broad Match Keywords, we highlighted some of the pitfalls ...
Meta Data on Landing Pages
It's now accepted wisdom that Google ignores Meta Keywords when spidering your site for natur ...
Putting the Ad into AdWords
When you're new to AdWords, it's tempting to devote far too much time and energy in tryin ...